The use of big data analytics varies a lot nowadays. Big data is getting more popular these days with the increase and growth of data in its veracity, volume, and variation. Therefore the use of big data spreads widely in more companies and businesses all around the globe. People do not even realize anymore at the time they contribute to the gathering of big data today. Everything that people do via the internet has its record of data somewhere that eventually sum up to form the term of big data. Despite its variety of use, there are some common uses of big data to notice.
Big data provides almost anything from anyone within the global scope. Advertising is one of the main things that companies and businesses do today to get to their customers. Analyzing big data to milk crucial information regarding their possible customers is the key in creating a perfect advertising campaign. Thus it is a common use of big data analytics to find many things about potential customers to tailor a specific campaign to attract them. Although creating an advertising campaign is not an easy task, big data analytic really helps a lot.
Another use of big data analytics today is in the scope of health care services. It is true that health care services need to be accurate and real-time. Surely there are many things included in the big data of health care services. Hospitals and other medical facilities always gather information of their patients every day to finally create the big data. The outcome of the analysis will lead to a more accurate and precise diagnostic to help determine any prescription and treatment for the patients. Obviously that is really helpful instead of just relying on human resources in that field.
Financial and Banking Security
In the field of financial and banking the risk of online fraud is high. It turns out that analyzing big data in that field is a measure to predict and prevent fraud. There are many forms of fraud that could happen in the field of online based financial and backings services all around the globe. It is actually the method of SEC to always monitor financial markets in ensuring the safety of the field for everyone. Obviously to get the best analysis results it needs the top big data tools of bona fide big data companies.